Meta description possibilities

The meta description often influences the snippet under your result in Google. We surface missing descriptions, descriptions that are probably too long for typical display, and exact duplicates across pages.

What we look for

Missing — no non-empty meta description in the HTML we crawled.
Too long — stored description length above our snippet-oriented threshold.
Duplicates — the same meta description string on multiple URLs (case-insensitive match on exact stored text).

What to do

Add a short summary that reflects the page and encourages clicks where appropriate. Differentiate descriptions per URL; avoid copying the same block site-wide.

Example

Put the meta description next to your other head tags (wording should be unique per page):

<head>

<meta
name="description"
content="Shop our full-grain leather tote with brass hardware. Free shipping on orders over $75."
/>
</head>

Technical details

Duplicate meta checks use stored crawl rows. Google may still rewrite snippets; our check is about providing a deliberate description. Related: How we find possibilities.