rel=author on editorial pages

A rel=author link points to the person or profile that wrote the page. It is an HTML trust signal on editorial content. It is not a replacement for Article author in JSON-LD, but the two work well together.

When we flag it

On editorial-shaped pages (enough body text or a blog-style path), we look for at least one <a rel="author" href="..."> link. Utility URLs like cart or login are skipped.

How to add it

Near the byline or author name in your template:

<a rel="author" href="https://example.com/about/jane">Jane Doe</a>

In WordPress, many themes expose author links automatically. In other CMS tools, add the attribute in the author block or custom HTML.

Article schema

If the page also lacks structured data, fix JSON-LD separately. See Article JSON-LD and the JSON-LD generator.