Content length and heading possibilities

Clear structure (H1, H2) and adequate body content help users and search systems understand the page. We flag very thin pages, unusually long pages, missing or multiple H1s, and missing H2s according to crawl-time heuristics.

What we look for

• Word count or length bands compared to configured thresholds.
• Number of H1 elements and presence of H2 elements in the parsed content.

What to do

Use one primary H1 that states the page topic. Break sections with H2s. Expand thin pages where the query intent needs more depth; split or tighten extremely long pages if focus is diluted.

Example

A clear outline uses one <h1> for the page topic and <h2> for major sections:

<main>
  <h1>Leather tote bag</h1>
  <p>Handmade in small batches from full-grain leather.</p>

  <h2>Materials and care</h2>
  <p>Condition the leather twice a year; avoid soaking.</p>

  <h2>Shipping and returns</h2>
  <p>We ship within two business days; 30-day returns.</p>
</main>

Technical details

Thresholds are implementation-defined and may evolve. This is not a word-count ranking formula—it is a practical editorial signal. See On-page and technical signals.