SEO Perception

SEO MCP server for Cursor and Claude

SEO Perception MCP is a Google Search Console–aware SEO MCP server: keywords, crawl context, and Possibilities in the AI you already write with—from stored evidence, not live Google calls or guesses.

  • Real Search Console keywords, not invented SEO advice
  • List SEO Possibilities with severity and evidence
  • Works in Cursor, Claude, and other MCP clients

Ask once. Get evidence-backed edits.

Illustrative chats. The shape of what your MCP client can do once a token is connected. Real answers use your stored Search Console and crawl data.

You · MCP client

“Use SEO Perception to find the biggest losing keywords on /pricing and suggest concrete content changes to recover them.”

Tools called

get_page_diagnostics + search_queries

Stored evidence ticket

Stored evidence for /pricing

pricing calculator

Clicks down 42%. Position 8.4 to 14.1. Not in H1 or body.

enterprise seo pricing

Impressions up. CTR 0.9% vs page avg 3.1%.

Open possibility

query-not-in-content (high)

Suggested next move

Add a short Pricing calculator section, mention enterprise packaging in an H2, and tighten the meta description around those queries.

No live Google call. Data from stored weekly GSC and crawl.

Why MCP

Write from losses

Surface declining queries on a URL, then draft the section, title, or FAQ that matches what Search Console already showed you.

Ship the right page

Resolve cannibalization and content gaps with preferred URLs and severity, before you spend a sprint rewriting the wrong page.

Stay in your editor

Cursor, Claude, VS Code, or any MCP client. One endpoint, personal tokens, same stored evidence you trust in the dashboard.

Connect in minutes

Create a personal access token, point your MCP client at the endpoint, and start asking. Full guide: SEO Perception MCP docs.

Account MCP page for creating personal access tokens used by Cursor and Claude

Personal access tokens

Create and revoke under Account → MCP. Each secret is shown once. Store it as SEOPERCEPTION_MCP_TOKEN.

Sign in on a paid plan, then open Account → MCP.

Cursor

Add to ~/.cursor/mcp.json or project .cursor/mcp.json:

{
  "mcpServers": {
    "seo-perception": {
      "url": "https://seoperception.com/mcp",
      "headers": {
        "Authorization": "Bearer ${env:SEOPERCEPTION_MCP_TOKEN}"
      }
    }
  }
}

Other MCP clients

  • URL: https://seoperception.com/mcp
  • Authorization: Bearer <your MCP token>

Claude Desktop, Claude Code, VS Code, and others use the same remote endpoint. If a client only supports local MCP, use that client’s remote or proxy option with the URL and token above.

Data boundary

  • MCP never re-queries Google Search Console or URL Inspection.
  • Answers use data SEO Perception has already collected for your sites.
  • Your MCP client may send returned evidence to its model provider. Treat results as sensitive site analytics.
  • Paid plans only (Starter, Pro, Business, Enterprise).

Tool status

Only Available tools appear in tools/list.

SEO Perception MCP tool catalog with available search and possibilities tools

Available

ToolStatusWhat it does
seoperception_list_sites

List sites

AvailableList owned websites with stored GSC and crawl freshness.
seoperception_get_site_overview

Site overview

AvailableSummarize stored search performance, leading pages, queries, and rank momentum.
seoperception_search_queries

Search queries

AvailableSearch and filter stored query evidence by content match, CTR, position, and intent.
seoperception_list_opportunities

SEO opportunities

AvailableList bounded, evidence-backed crawl and Search Console possibilities.
seoperception_find_cannibalization

Keyword cannibalization

AvailableFind stored query conflicts and the deterministic preferred page.
seoperception_find_content_gaps

Content and snippet gaps

AvailableFind stored low-CTR, missing-query, title/snippet, question, and refresh opportunities.
seoperception_suggest_internal_links

Internal-link suggestions

AvailableReturn stored destination and anchor opportunities without crawling or probing URLs.
seoperception_get_page_diagnostics

Page diagnostics

AvailableCombine one page’s crawl metadata, stored GSC trends, top queries, and possibilities.

Planned

ToolStatusWhat it does
seoperception_compare_periods

Period comparison

PlannedCompare explicit stored weekly periods with deterministic deltas.
seoperception_find_content_decay

Content decay

PlannedDetect sustained stored click and position declines.
seoperception_get_geo_breakdown

Country and device breakdown

PlannedRead stored country/device facts for Business and Enterprise sites.
seoperception_generate_report

Hosted report

PlannedCreate a bounded, shareable analysis artifact.

Permanently excluded

ToolStatusWhat it does
live_gsc_query_or_inspection

Live Google calls

ExcludedDirect GSC queries, URL Inspection, collection, and Google OAuth are permanently excluded.
mutations_and_refreshes

Mutations and refreshes

ExcludedRecrawls, indexing writes, issue updates, PSI refreshes, and LLM generation are excluded.

More prompts

Prefer observed evidence from tool results over invented recommendations.

  • List sites

    “List my SEO Perception sites and tell me which data is freshest.”

  • Site overview

    “Summarize the strongest gains and losses for my site using stored data.”

  • Search queries

    “Find non-branded queries in positions 5–20 that are missing from their landing page.”

  • SEO opportunities

    “Show the highest-priority open SEO opportunities and explain the evidence.”

  • Keyword cannibalization

    “Find keyword cannibalization and recommend which page should be preferred.”

  • Content and snippet gaps

    “Find the biggest content and snippet gaps, then suggest rewrites that match the losing keywords.”

  • Internal-link suggestions

    “Suggest internal links and natural anchor text for pages with ranking potential.”

  • Page diagnostics

    “Diagnose /page1/ from crawl state, top queries, and opportunities, then tell me what to rewrite first.”

Rate limits

  • POST /mcp: 60/min per IP before auth, 120/min per token after.
  • Tool calls: 30/min per user, token, and site combination.
  • Token creation: 5 attempts per user per hour.

Security

Personal tokens, not passwords

Never put your login password or session cookie in an MCP client config. Manage tokens under Account → MCP.

Troubleshooting

  • 401: create a new token in Account → MCP and update the env var.
  • 403 paid_plan_required: upgrade, then create a token.
  • 429: wait for the retry time in the response.
  • 406: send Accept: application/json, text/event-stream.
  • Empty lists usually mean no stored data yet for that site.

Guides for MCP SEO workflows

Learn how an SEO MCP server works, how stored Search Console evidence differs from live API MCPs, and how to run practical workflows from Cursor.

Ready to write from real search data?

MCP is included on every paid plan. Create a token and paste one of the prompts above.

Stay in the loop

Weekly SEO teardowns, algorithm update alerts, and performance tactics, when we publish them.

We respect your privacy: we do not sell your email or spam you.

SEO Perception

We take all the dry, technical SEO data nobody wants to read, connect the dots with AI and decades of SEO expertise, and show you the fixes that matter most plus the opportunities with the biggest upside.


Google, PageSpeed, and PageSpeed Insights are trademarks of Google LLC. SEO Perception is not endorsed by or affiliated with Google. We use Google’s public PageSpeed Insights service because we find it useful for site owners.

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