Building Ted Auto with MCP

Ted Auto buys cars from people in South Florida. You put in a VIN and a ZIP, and you get an offer. The rest of the site is there to explain the private sale: the title, the plates, a loan, a lease, and the cities we actually pick up in.

I have had SEO Perception open on that site since we launched it. The site is small, about twenty pages, and a lot of the work is still writing. Before I change a file I ask what that page is supposed to do, and whether this edit helps. MCP is just the way that question gets answered while the file is already open.

The same habit on our own site is in How we use MCP while we build this site. Ted Auto is the version where the pages belong to a real offer, and they are still being finished.

The homepage should answer the name. The guide should answer the question. I try to keep those as two jobs.

The homepage is the offer

If someone looks up Ted Auto, they should land on the offer. The title already says that: a strong offer for your car in Florida. When I open the homepage in MCP, the name is already tied to that URL. Good. I leave the offer alone.

What I do watch is where else the name shows up. The terms page also comes up for the brand, and that is a poor place to leave someone who wanted a price. When I am in that file, the improvement is a clear path back to the homepage. The legal copy can stay legal.

There is a small linking note on the homepage too. MCP suggests the word “tedauto” as an anchor from elsewhere on the site. That is a link to add while I am nearby. The offer itself stays as it is.

The guide is the page I keep improving

The page I come back to is how to sell a car privately in Florida. It walks through signing the title, filing a notice of sale, and taking the plates. The goal is simple: help someone who wants to sell the car themselves, and show them the offer if they would rather hand it over.

When I ask what that page is already being found for, it is that family of questions. Selling a car in Florida. Selling it privately. So the improvement is to make those steps clearer. Another article with a slightly different title would only split the job. Miami and Fort Lauderdale already have their own pages, and those should talk about pickup in that city.

Search Console still sees the guide at two addresses, with a slash and without one. The crawl only has one of them as a live page. I treat that as one guide with a messy address. The goal is a single URL, the one a person can share.

The other thing that keeps coming up, while these files are open, is links that do not say where they go. “Learn more” does not help the reader, and it does not help the next page. I change the anchor when I am already in the file. On a site this size, that is a lot of the improvement: a sentence that names its destination.

The sitemap should match the site

One address I still want to clean up is the old Miami sell URL. It is in the XML sitemap, and the first response sends people to the Miami location page. That location page is the real answer: the offer, the payoff, the pickup. The sitemap should list that page, and stop advertising the redirect.

I have not marked that done. It stays on the list until the sitemap change ships, so the next time I open the repo I do not have to remember it.

I also ask whether anything is slipping. On a site this new, that list comes back empty. Nothing has been live long enough to fall off. I spend the time on the pages I am already writing.

What I am aiming at

I can hold the week in a few lines.

The homepage keeps the brand. The terms page sends people back to the offer.

The Florida guide stays the private-sale page, and the links on it say where they go.

Each city page should sound like a question a person in that city would actually ask. A heading that only the template understands still needs a writing pass.

The cookie policy can wait. The submit page gets a look if it feels like a thin step in the offer, and a pass if it is just a short form that is supposed to be short.

Then I mark what I actually finished, and I leave the rest open. The next session starts from that list.

If you want the same loop written up on our own marketing site, it is How we use MCP while we build this site. The prompt menu is 7 SEO workflows from Cursor.

Frequently asked questions

What are you trying to improve?

Three things. Someone who searches the name should land on the offer. Someone who wants to sell a car privately in Florida should land on the guide. City pages and the sitemap should point at real destinations.

Can the same session run on another site?

Yes. I do this on any site I am shipping. I name the site, open the page I am about to edit, and ask what that page is for. Then I change the file. If you want the same thing in Cursor, setup is on SEO Perception MCP, or a token under Account → MCP.

When do you mark something done?

When the change is actually shipped. The Miami redirect stays open until the sitemap lists the location page. Closing it early would only hide the job.

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The site in this piece is Ted Auto. The working method is How we use MCP while we build this site.