Internal anchor text vs top queries

Internal links pass context between pages. When anchors rarely reflect the queries that matter for the destination URL, you may miss chances to reinforce topical relevance through navigation.

What we look for

We combine stored query performance for the page with anchors found in the internal link graph (product-defined heuristics and thresholds). Each row may reference a specific query identifier in the issue key suffix.

What to do

Where editorially appropriate, link to the URL with anchor text that reflects important queries—without spamming exact-match phrases everywhere.

Example

On a category or blog page, use descriptive anchors that match how people search for the destination:

<p>
  Looking for something lighter? Browse our
  <a href="/products/canvas-tote">canvas tote bags for everyday use</a>.
</p>

Technical details

Depends on GSC ingestion and crawl link extraction. See How we find possibilities.