How we find possibilities
Possibilities are suggestions we attach to specific URLs so you can prioritize fixes and content improvements. They are not a manual checklist you fill in—our systems derive them while we crawl your site and, where the data exists, while we compare pages to stored Google Search Console performance.
In SEO Perception, a website is always tied to a Search Console property when you add it—you pick the property during setup (see Adding a website). So the question is not “GSC or no GSC,” but whether we have finished collecting and storing performance rows for a given URL and time range, and whether a suggestion needs that data at all.
Two ingredients: crawl and Search Console
From the crawl, we look at each page much like a search engine would at a high level: HTTP result, HTML content, metadata, links, images, and structured data. That powers technical and on-page style possibilities—titles, descriptions, headings, broken or redirected links, accessibility hints for images, and more. The categories are summarized in On-page and technical signals; the mechanics of crawling are described in How the crawler works. These can appear as soon as we have crawled the page.
From Search Console, we use ingested performance facts for URLs that show up in both the crawl and your reports—for example which queries drive impressions and clicks to a page. That unlocks possibilities that depend on real search behavior (such as whether important queries are reflected in the page content or how snippets might relate to your titles and descriptions). What we can store and show over time depends on your plan; see Search Console data in SEO Perception.
If a URL has no matching stored performance data yet—for example collection is still catching up, or that URL rarely appears in Search—you will still see crawl-based possibilities where they apply. Ideas that explicitly need query or click context simply do not appear until the underlying GSC rows exist for that situation.
When possibilities appear or disappear
Possibilities are recalculated as we process pages and refresh data. Fixing an underlying problem on a later crawl can clear an item; you can also mark items resolved or ignored in the app where that workflow is available. The exact set of rules evolves as the product improves—it is not a fixed public checklist.
Where to work with them in the app
Open a website and use the Possibilities tab for the full list and filters. The Overview tab often surfaces a short summary with a link into the same list. For the surrounding screens, see What you see on a website.