JSON-LD basics

JSON-LD is a way to describe your page in machine-readable JSON. Browsers ignore it. Search engines and many AI crawlers use it to understand entities, content types, and relationships on a URL.

You place it in a <script type="application/ld+json"> block, usually in the document head. The JSON must match what people actually see on the page.

Common types

• Article for blog posts, news, and long-form editorial pages.
• Organization for your brand on the homepage.
• FAQPage when you publish visible questions and answers.

Learn more: Organization schema, Article schema, and FAQ schema.

Generate markup in SEO Perception

Use our free JSON-LD generator to build Article, Organization, or FAQ markup from your crawl data. Open it from SEO Possibilities when we detect a gap, or visit the tool directly.

For a broader view of robots.txt, llms.txt, and structured data together, see AI discoverability.