Article JSON-LD
Article schema describes a single editorial URL: headline, URL, dates, image, author, and publisher. Use it on blog posts, guides, and news pages where the content is clearly an article.
What SEO Perception prefills
When you open the JSON-LD generator from a No structured data possibility, we prefill fields we already crawled: title, URL, Open Graph image, and content dates when we found them.
Author name is prefilled only when we found a proven signal: rel=author, meta name="author", or author in existing JSON-LD. We never guess an author name.
rel=author is related but different
A rel=author link is HTML trust markup. Article author in JSON-LD is structured data. Both can help on editorial pages. See
rel=author on editorial pages.
Publisher from organization settings
If you saved organization settings on the website, the generator can add a publisher Organization block to Article JSON-LD. See
Organization JSON-LD.