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How we use AI in SEO Perception

SEO Perception can use in-product AI to make your backlog easier to act on: it helps prioritize what to tackle next and turns dense signals into short, plain-language guidance. The goal is a clearer workflow—not a black box that replaces the product’s own analysis.

What AI helps with today

On eligible plans, Today’s focus on SEO Possibilities sends a compact bundle of facts about your site—open possibilities, crawl freshness, and Search Console-related context—to an AI service. It returns readable output you can use alongside the list:

  • Today’s focus — a short summary of where things stand, then suggested next steps tied to real pages and issue types.
  • Content opportunities — ideas grounded in content and query alignment (for example queries not yet reflected on a page, snippet alignment, internal linking hints, and traffic changes versus recent weeks).
  • FAQ opportunities — suggestions when Search Console shows question-style searches that could benefit from clearer FAQ-style answers or structured FAQ markup, where those gaps show up in the product.
  • What can wait — a deliberate deprioritization list that helps separate lower-urgency work from the few actions that matter most right now.

For a deeper walkthrough of where it appears, limits, and how to use the tabs, see Today’s focus (AI).

What we do not use AI for

We do not use AI to “gather” your data as a separate purpose. We do not use it instead of the app’s core analysis of your site, pages, and Search Console signals. Crawling, checks, and GSC-backed views remain the foundation; AI is an assist on top when we offer it, not a substitute for those systems.

Availability and depth of AI-assisted features depend on your plan and limits. For current options, see the pricing page.

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We take all the dry, technical SEO data nobody wants to read, connect the dots with AI and decades of SEO expertise, and show you the fixes that matter most plus the opportunities with the biggest upside.


Google, PageSpeed, and PageSpeed Insights are trademarks of Google LLC. SEO Perception is not endorsed by or affiliated with Google. We use Google’s public PageSpeed Insights service because we find it useful for site owners.

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